UNIT9 is proud to present the ‘Become a Kingsman’ interactive site, showcasing 20th Century Fox’s motion picture ‘Kingsman: The Secret Service’

LONDON – Tuesday, 3 February 2015: UNIT9 is proud to present the ‘Become a Kingsman’ interactive site, a gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you.

Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency’s ultra-competitive training program just as a global threat emerges from a twisted tech genius.

The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman’s world while also revealing exclusive video content – all under the guidance of the gallant lead character Harry Hart, played by Colin Firth.

Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps – each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.

A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight.

The experience was created, designed and produced by UNIT9 under the interactive direction of Anrick Bregman, an award-winning director of experiences that combine storytelling and innovative technology.

The ‘Become a Kingsman’ interactive site celebrates the espionage genre and British humor, reintroducing them to a younger, highly cross-medial generation by allowing them to experience the thrill of the movie’s action, violence, and panache in a more interactive and engaging way. It’s a prime example of innovative movie marketing, embracing and bringing the story to life. Kingsman: The Secret Service opens in theatres on February 13, 2015.

You can play and discover if you’ve got what it takes to ‘Become a Kingsman’ here: kngsmn.com

Discover the movie website: KingsmanMovie.com
Follow the Kingsman Knights on Twitter: Twitter.com/kingsmanmovie
Stay up-to-date on all latest Kingsman news on Facebook: facebook.com/kingsmanmovie.com
More information on FoxMovies: FoxMovies.com

About UNIT9
UNIT9 specializes in creating stories that unfold across multiple platforms. We are storytellers, first and foremost, and our primary goal is always to generate emotion. But as natives of the new media landscape, we also understand that our audience’s viewing is not confined to a single platform or device – or indeed to a single moment in time. So the stories we create mimic the behaviour of our audience, tracing a route that weaves through broadcast, web, VR and social networks, across every variety of screen. With its home base in London, UNIT9 has offices in New York, San Francisco, Łódz, Stockholm, Firenze, and Mumbai.
www.unit9.com