Online social media are the battleground where brands are built and broken, where corporate reputations are won and lost. Successful businesses must engage strategically in the arena where stakeholders form their opinions: on Facebook, Twitter, YouTube and Google.
Coming up in October, visiting social media expert Dr Paul Marsden will run a week of training courses on innovative techniques and best practice in strategic social media communications.
• Social media strategy for PR and communications — a one-day course on how to design a comprehensive strategy for engaging stakeholders online (2 October).
• Social media management for PR and communications — a practical two-day course on how to campaign and engage on Facebook, Twitter and YouTube (3-4 October).
• Reputation management in social media — a one-day course on how to track, shape and control how you are perceived on the social Web (5 October).
• Crisis management in social media — a one-day course on how to defend and repair reputation online (6 October).
Training is hosted by Pinnacle PR, the world’s largest specialist communications training company, and is independently accredited by Edexcel, the world’s largest qualifications provider. The courses provide certified credit towards the Master’s-level Advanced Professional Diploma in Communications and Public Relations.
Dr Paul Marsden is a leading international expert in online communications, social media PR, digital marketing and engagement on the Web. Ex-AstraZeneca and a prolific blogger, Paul has led a number of high-profile published communication research projects including at the London School of Economics.
On Monday 3 October, Dr Marsden is also hosting a 90-minute breakfast workshop at the Capital Club for senior executives on the implications of social media and online communications for business.
Notes and media contacts
For details and bookings, go to www.pinnaclepr.net/dubai.
For more information:
Camilla Way
Pinnacle Public Relations
Tel: +971 (4) 446 4824
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