Red Apple’s programme will last till the midnight!
The scientific programme of MIAF will be held on September 19th and 20th in Digital October Centre. Performances of festival’s jurymembers, master-classes of ‘advertising sharks’ and a lot of interesting will be wait all ‘Red Apple’s guests.
The 1st day of the ‘Red Apple’ program will last till the midnight. It’s unique event in festival’s history! Workshops and master-classes will be held in 4 halls of Digital October Center.
The Jury’s President Kevin Brady, Group Creative Director DROGA5 (USA), will speak on the integrated campaigns gaining more and more popularity in the world advertising industry. Kevin is a person who is concerned of all the successful projects’ secrets. His agency has received two Grand Prix of Cannes Lions – Integrated GrandPrix Award and Outdoor Grand Prix Award, and also the Titanium Award for work ‘Bing — Jay-Z Decoded’
Sergio Spaccavento, Associate creative director BCUBE Publicis Italy, will speak about humour in the advertising.
Juha Huhta, Executive producer of TBWA, Finland, will share his experience in social media and Tim Cheng – Executive Creative Director, Tribal DDB Beijing China, will make a report about “Social Creativity – From 360 Degree to 6 Degree Marketing in China”.
There are workshops of Philippe Cassia, Business Unit Managing Director of TBWA Moscow, Florian Kohler, owner and creative director of paper factory Gmund and Selim Ünlüsoy, Executive Art Director of Leo Burnett Moscow will be held in the largest hall of Digital October.
Alexander Nikolayevich Sokurov, a Russian filmmaker and a special guest of ‘Red Apple’, will answer guests’ questions. Sokurov is a Cannes Film Festival regular, with four of his movies having debuted there. His most significant works include a feature film, Russian Ark (2002), filmed in a single unedited shot, and Faust (2011), which was honoured with the Golden Lion, the highest prize for the best film at the Venice Film Festival in the last year. The jury president was the American filmmaker Darren Aronofsky, who said: “There are some films that make you cry, there are some films that make you laugh, there are some films that change you forever after you see them; and this is one of them.”
One hall will be devoted to digital technologies. Speakers: Gavin Rooke – Executive Officer Isobar Global Network. David de Jong – CEO, Adrime, Weborama company, whose subject is “Rich Media: Second Screen Welcome”. Andrey Chernyshov, CEO, AdWatch Isobar, will speak about ‘Lessons of the prohibited advertising’
This night programme is created for persons who don’t sleep. They’ll become a part of Portfolio Review (work’s view of young creators), show of shortlist, film show of best advertising and show case of works of young talents between composers, operators and directors.
WE guarantee you quality content of the scientific programme, surprises and good mood!
Moscow International Advertising and Marketing Festival - Red Apple
