Regional Advertising Manager – Arabic Speaker | Morgan McKinley Dubai, UAE
The Role
On behalf of a major multinational company involved in the Aviation industry, we are currently recruiting a Regional Advertising Manager to join their team based in Dubai.
Working alongside the Manager Brand & Advertising , your main responsibilities will be:
• Assess short, medium and long-term communication opportunities in your markets
• Develop marketing activity plans on a market-by-market basis
• Plan and book suitable traditional and non-traditional media for each market (through a media partner)
• Deliver brand-building and tactical campaigns for your markets in accordance with a drip/burst strategy
• Manage material supply for all activity through Dubai-based and in-market partners
• Ensure activity is on brand and on message and meets the communication objectives of the business
• Evaluate the effectiveness of activity on an on-going basis
• Commission research which can validate or challenge our advertising strategies
• Appoint in-market partners (media/creative) where necessary
• Drive innovation in communication/challenge traditional ways of doing things
• Provide trade marketing support for agents in your markets
• Manage individual market budgets responsibly
Requirements
To apply for this role you need to hold a Master degree in Business and Administration from a major university, have a proven 5+ years experience in Advertising, through an Agency or MNC, and have excellent command in English and be a native Arabic speaker.
