The Role
1. JOB PURPOSE
To maximize the retail sales revenue through the development and execution of growth-oriented, customer-centric marketing strategies, including the development of new growth opportunities.
2. NATURE & SCOPE
The Marketing Director has the prime responsibility of establishing and implementing marketing strategies and plans across 3 mall/properties/areas of operations. The Marketing Director will work closely with other departments (Leasing, Retail, Development, HR, and Marketing Operations) and will manage the external Comms and Research agencies. The Marketing Director is charged with the responsibility of improving the effectiveness of all marketing activity, and ensuring the overall quality of the work is commensurate with corporate standards,
3. PRINCIPAL ACCOUNTABILITIES
• Develop and implement an integrated marketing strategy so that that it is aligned with the long-term strategic objectives and that it balances current sales growth with longer-term objectives
• To prepare and gain agreement to Annual Marketing Plans and Budgets to assist in meeting the corporate sales targets
• Establish & implement key “brand” strategies to enhance customer satisfaction and maximize profitable sales from each customer type.
• Explore and develop new opportunities for growth including new concepts or services and new customer relationships to generate revenue growth
• Implement and manage a system of measuring and reporting Marketing Department KPI’s to ensure agreed objectives are achieved
• Contribute (with Development) in determining the optimal product characteristics that will appeal to the target markets
• Establish, communicate and enforce standards and guidelines for external marketing communications and corporate branding to ensure consistency and level of quality and objectives are achieved.Establish and utilize a competitive intelligence system to maximize marketplace advantages and minimize potential weaknessesTo recruit, motivate and develop staff ensuring that performance is measured, training needs established and succession plans developed.
RequirementsQUALIFICATIONS & EXPERIENCE (COMPETENCIES REQUIRED) The Marketing Director will have a university degree in business or comparable experience and will require a minimum of ten years marketing and brand management with tangible experience of brand development and P&L responsibility. There will need to be evidence of leadership & motivation skills, strategic long-range thinking, strategy & policy formulation, forecasting and budgeting project management. The Marketing Director will require exceptional verbal and written communication skills, strong interpersonal and negotiation skills |
About the Company
Mackenzie Jones Middle East has decades of HR, Marketing & Sales, Finance & Legal, Agency & Creative, Secretarial and Business Support recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication. Our Dubai office covers the GCC and Levant and with over five years regional expertise we are the leading specialists.
We’re growing rapidly because people appreciate our honesty, commitment and results.
Specialties: Recruiting for – Agency and Creative, Marketing and Sales, HR, Finance and Legal, Secretarial and Business Support.
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