Royal Jet offers unique brand exposure opportunity
Royal Jet, the international luxury executive flight services company based in Abu Dhabi and chaired by His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan, has created a one-of-a-kind brand exposure platform for the UAE’s advertising sector by setting up digital poster units at its VIP Terminal at the Abu Dhabi international Airport.
With budget planning well underway for the regions marketers, media planners looking onward into 2011 will surely benefit from such an exclusive brand exposure opportunity. More importantly, information posted on the digital units are to be brought to life by three 42″ LCD screens that allow crystal clear resolution for both static and streaming content.
“For any brand that wishes to convey their message to the upper one per cent of society’s net worth stature, this is indeed a unique opportunity,” said Nick Maynard, Royal Jet’s Head of Marketing.
“Due to the distinctive location of these poster units at our VIP Terminal, brands will have the chance to get their messages in front of Royalties, dignitaries, government officials, CEO’s, and celebrities, all of whom comprise Royal Jet’s valued and loyal customers. And, in order to ensure exclusivity of message, advertisers will be limited to three non-competing brands,” Maynard added.
Apart from Royal Jet’s audience of ultra-high net worth individuals, Royal Jet’s VIP Terminal witnesses over 300 visiting aircraft every month. Thus, advertisers’ brand messages will likewise connect with outbound guests and inbound visitors of Abu Dhabi.
With specific audience targeting, advertising rates include placement of suitable marketing materials within the VIP lounge.
