Sony’s NEX-3N puts Pro-quality Images in Everyone’s Reach

• Features Interchangeable Lens, 180° Tiltable Screen and 16.1 Effective Megapixel Sensor
• Weighing approximately 210g, NEX-3N is World’s Smallest, Lightest Interchangeable-lens Camera with APS-C Sized Sensor

Dubai-UAE: 22 April, 2013 – Sony, the leading consumer electronics brand, today announced the launch of the new Alpha NEX-3N interchangeable lens digital camera, which allows users to advance from their fixed lens camera, and travel light with the compact, easy to use Alpha E-mount compatible camera with a built-in flash.

Taking self-portraits has never been simpler than with the NEX-3N, thanks to the camera’s easy-to-hold textured grip that fits reassuringly in the hand. The crisp, bright 3.0-type LCD screen instantly flips through 180 degrees for fuss-free arm’s length compositions. What’s more, a newly added zoom lever on the camera body allows a smooth, fingertip control of focal length with compatible lenses such as the slim and light SELP1650 power zoom. Great for one-handed portrait framing, the zoom lever also adjusts digital zoom if a photographer is not using a powered lens.

Weighing approximately 210g, the NEX-3N is the world’s smallest, lightest interchangeable-lens camera with a large APS-C sized sensor. Grabbing more light than the sensor in ordinary compact cameras, the big sensor is the key to exquisitely detailed photos and sparkling full HD movies. It’s also easy-to-create pro-style background blur effects with a collection of interchangeable E-mount lenses – just like users would achieve with a bigger, bulkier DSLR camera.

The camera’s large sensor also boosts maximum sensitivity to ISO16000. It is complemented by an evolved BIONZ processor that uses the same area-specific noise reduction techniques featured on the acclaimed full-frame Alpha A99. Levels of noise reduction and sharpness are individually adjusted for different image areas. Even if users are shooting in dim light, they will enjoy crisp, ultra-low noise handheld shots without needing a flash.

The brand new Auto Object Framing feature helps users get better-looking, more professional compositions without much effort. The camera judges what is in the scene – one person, two people or even macro and moving objects – and automatically crops the shot to create more powerful, professionally-framed compositions. With the built-in flash, users can easily shoot crisp, blur-free images in a low light environment, from twilight to night scenes.

The NEX-3N is also the first NEX interchangeable lens camera from Sony that offers support for the new, ‘TRILUMINOS™’ Colour. Users will experience a dramatically expanded palette of vivid, ultra-realistic colours when videos and still images are played back on any BRAVIA TV with support for ,’TRILUMINOS™’ Display.

There is now a range of 13 high-quality E-mount lenses to realise the immense creative potential of the NEX-3N. Choose from telephoto, zoom, wide angle, macro lenses by Sony and Carl Zeiss to suit any shooting situation. Every model blends superb optical performance with elegant looks to complement the E-mount camera. There is also a full range of coordinating accessories by Sony, from style-matching carry cases and straps to spare batteries.

The new NEX-3N interchangeable lens digital camera is currently available across Jumbo Electronics showrooms and other leading electronics retailers in the UAE.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.