Royal Philips Electronics and Ogilvy and Mather seal the deal

Philips the multinational Dutch electronics company has recently awarded Ogilvy & Mather (O&M), multinational advertising & PR agency as its global creative agency. The appointment took place after strenuous work from Ogilvy worldwide offices and a long challenge amongst other agencies. O&M will now handle all strategic and creative integrated communications for Philips across the globe.

In the upcoming period, Philips is seeking to transform itself from a company known primarily for consumer electronics to one that’s a significant player in the development of high-tech medical devices. This is where Ogilvy will play a strategic role and utilize its worldwide network to better reflect the knowledge of the brand and the local consumer’s insights in creative and effective ads. Ogilvy will not only be promoting Philips’s medical devices, but also their lighting and consumer devices.

“We are very excited to work with such a huge company as Philips. We believe there is a lot of potential to create not only creative but an equally effective communication strategy for the brand,” said Georges Aoun, Managing Director, Memac Ogilvy Cairo.

Memac Ogilvy, an affiliate of the O&M group is bound to provide Philips Egypt with the creativity and strategic counseling required in order to meet the demands and needs of their customers.