Saatchi & Saatchi Launches ‘LOVEWORKS’ at Cannes Lions International Festival of Creativity 2013

New Book Showcases Lovemarks Case Studies from Around the World

NEW YORK – June 19, 2013 – Saatchi & Saatchi is launching Loveworks: How the world’s top marketers make emotional connections to win in the marketplace today at the Cannes Lions International Festival of Creativity 2013.

Loveworks is researched and written by Brian Sheehan, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University in New York. Sheehan is also a former CEO of Saatchi & Saatchi in Japan and Australia, and at Team One in Los Angeles.

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, controversially introduced the theory of Lovemarks ten years ago as “the future beyond brands,” with some critics calling the idea “sacrilegious” and “unscientific.” Lovemarks forms the basis of Saatchi & Saatchi’s work with clients around the world. Loveworks, a collection of Lovemarks case studies, delivers the proof that love actually works.

“Lovemarks has reframed marketing,” says Roberts of the impact of the thinking within Saatchi & Saatchi. “Brian’s new book brings the Lovemarks journey alive with rigor, acute observation of marketing practice, and great storytelling. I recommend it to industry influencers, academics, and advertisers as timely, relevant, and revelatory.”

The book features 20 case studies showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in Loveworks include: Procter & Gamble’s Pampers, Swiffer, and Safeguard; Camry and Lexus from Toyota; Cheerios from General Mills; T-Mobile; Visa; Guinness; Miller; Skol; Lenovo; and The Ritz-Carlton.

Sheehan’s Loveworks emphasizes the impact that Lovemarks can have on future generations of advertising professionals. To support their academic efforts, Saatchi & Saatchi has created a number of teaching resources available on its Lovemarks Campus Facebook, dedicated to the academic exploration of emotion and marketing.

This is the fourth Lovemarks book in which Saatchi & Saatchi has collaborated with Brooklyn, NY-based independent publisher powerHouse Books. The portfolio of books has sold more than 300,000 copies worldwide in 18 languages.

Loveworks is now available on Amazon.com and in good bookstores worldwide. To preview the book online, please visit the website here: www.loveworksthebook.com.

About Lovemarks
Lovemarks are premised on the belief that humans are far less rational than we like to think. Saatchi & Saatchi research suggests, for example, that the emotional quotient of decision-making in buying a car is 63%; for breakfast cereals it is 75%; and for magazines it is a significant 85%. Lovemarks are capable of generating sustainable growth beyond normal expectations. Research has proposed that moving a brand from being highly respected to a Lovemark, where it is both highly respected and highly loved, can double volume. The three key elements of a Lovemark are Mystery, Sensuality, and Intimacy. Saatchi & Saatchi has a highly developed, formal methodology for raising brands to Lovemarks status. At its core are the five key steps which make up the “Path to Love.” These are: Discovery, Exploring, Inspiration, Attraction, and Evaluation.

About Saatchi & Saatchi
From its inception in 1970, Saatchi & Saatchi grew from a start-up advertising agency in London to being, briefly, the largest advertising company in the world, and more responsible than any other agency or client for introducing the globalization of marketing communications. Today, Saatchi & Saatchi is a global creative communications company headquartered in New York, with 130 offices in 70 countries. Saatchi & Saatchi is part of France’s Publicis Groupe, the world’s third largest communications group, and is led by Kevin Roberts, CEO Worldwide since 1997. Saatchi & Saatchi has a full-service, integrated communications network encompassing ideas, advertising, digital and mobile, design, and shopper marketing. Through its creative ideas across all media and all disciplines, Saatchi & Saatchi sets out to turn brands into Lovemarks, which generate “loyalty beyond reason.” The company believes passionately in the power of ideas to differentiate and motivate, and to change the world for the better.

For more information, please visit Saatchi & Saatchi online at www.saatchi.com and www.lovemarks.com.