Following nine years of remarkable work and sustained contributions to the Group’s growth and leadership, Sam Barnett has been promoted as Chief Executive Officer (CEO) of MBC Group. Barnett, who previously held the post of Chief Operating Officer (COO), will continue to work under the leadership of Sheikh Waleed Al Ibrahim, Chairman of the Board, with full support from Ali Al Hedeithy, Vice Chairman.
Commenting on the appointment, Ali Al Hedeithy said: “Sam’s contributions over the years have been instrumental in the Group’s growth and success, as he was able to instill fundamental changes through his dedication and entrepreneurship”.
From his side, Sam Barnett said: “I would like to take this opportunity to thank MBC Group’s Chairman, Vice Chairman, and Board members for entrusting me with this added responsibility and challenge. I will continue to deliver on performance and implement best international practices, as we celebrate the end of a fruitful year, and aspire for many great ones to come”.
Barnett joined the Group in 2002 supporting the Chairman in restructuring the commercial flow of the Group as the largest ‘Media & Entertainment’ Group in the MENA region.
Barnett witnessed some of the most fundamental changes within the Group including the outsourcing of advertising sales; the launch of several new channels; the move to HD & Tapeless; and the enforcement of commercial and financial disciplines on all operations.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
