Screw*d, a Live Interactive Reality Show!
So what happens when you mix Reality Shows with Social Media? You get a live interactive show, instead of people just sitting there and watching, they can be somehow part of the show, and that’s what Y&R Chicago did for their client Craftsman.
The campaign featured a not-so-handy guy who was thrown in the middle of the nowhere and was asked to survive, how? Through advices of hardcore tool experts who would send him advices through twitter and facebook, interesting campaign, I like it!
Screw*d Reality Show
Screw*d Reality Show
