SEM Account Manager | Interactive Marketing Communications - Dubai, United Arab Emirates
Job Description
IMC is looking for a talented individual to join our team. We are seeking someone who craves a challenge and is passionate about search engine marketing in specific and online advertising in general. IMC helps many clients across different industries grow their digital brands as well as grow their business through online channels..
The SEM Account Manager will manage the online media campaigns for select clients within IMC’s Search team. The candidate will lead and manage all aspects of paid search marketing including strategy, budget, and execution as well as performance analysis, reporting and optimization. The ideal candidate must possess a thorough understanding of complex SEM work.
Essential Job Functions:
Manage client relationships, project management, account strategy, and day-to-day search engine marketing (SEM) efforts for our customers across Google Adwords and MSN Adcenter (Bing/Yahoo).
Develop and implement paid search engine marketing strategies to achieve client objectives in terms of sales and/or targeted leads and customer acquisition.
Create and maintain project plans to update clients on status of paid search marketing campaigns.
Perform in-depth quantitative analyses of paid search marketing campaigns.
Recommend and execute strategic and tactical improvements to paid search marketing campaigns.
Provide frequent progress reports to clients utilizing standard and custom performance metrics (in conjunction with the director of client services).
Help in suggesting feature enhancements for sophisticated search marketing tools.
Desired Skills & Experience
At least two years experience as in Search Engine Marketing (SEM) , 4-5 years preferred. Experience should include campaign development, management, and performance reporting.
Strong proficiency in the use of Google AdWords and MSN AdCenter systems.
Experience with 3rd party tools is a plus.
A strong client services orientation, with minimum of two years experience in a client services role.
Comprehensive understanding of the search engine marketing industry including search engines and related tools/vendors.
Demonstrated ability to analyze and interpret complex data including use of advanced Excel or Access techniques and ability to demonstrate your Pay Per Click (PPC) analytical skills.
A basic understanding of web techniques and natural search optimization (SEO).
Experience with Google Analytics UI and reporting analysis preferred.
Strong written and verbal communication skills.
