Senior Affiliate Marketing Manager | LBi – Dubai, UAE

Job Description

We are seeking two Affiliate Marketing Managers at Associate & Snr Associate level

Overview:

To help develop the LBi affiliate marketing strategy, manage and maintain a portfolio of client relationships and hold strong relationships with affiliate networks and affiliate publishers. To help in the growth of the affiliate marketing function and service offerings within LBi.

Responsibilities:

Team
•Ensures best practice affiliate marketing techniques are employed at all times across the client
base.
•Manages the day-to-day maintenance of the affiliate marketing offering and follow internal processes.
•Assists in managing the team’s social media tools including newsletters, Twitter, A4U Forum and Blog, posting regular updates with appropriate and up to date information.
•Contributes to the company wide affiliate marketing strategy.
•Submits weekly account update report to Senior Affiliate Marketing Manager / Media Director.
•Represents clients and Company on online forums, directories and blogs as well as Affiliate Marketing & related events.
•Participates in team meetings on a regular basis.
•Reviews client campaigns, profitability and issues with Senior Affiliate Manager and/or Head of Performance Marketing on a regular (weekly) basis.
•Provides cover for other accounts in the department in cases of planned or unplanned absence of colleagues.
•Participates in team training and events.
•Assists in the development of internal and external training material.
•Assists in establishing LBi as market and thought leader in the industry.
•Assists the finance department by compiling regular revenue reports for client campaigns.
•Represents the company in client meetings.
Client
•Independently runs affiliate programs for LBi clients, to the required level of profitability.
•Responsible for handling clients professionally and efficiently, to assist in high levels of retention & satisfaction.
•Manages the communication and deliverables for all clients, networks and affiliates.
•Delivers effective performance reporting to clients to demonstrate continued effective return on investment.
•Monitors the affiliate programs to ensure that affiliates abide by the agreed terms and conditions as specified by the client and assisting in managing any breaches of the agreement.
•Accountable for optimising client campaigns and coordinating and managing activities with networks and affiliates.
•Attends client and affiliate meetings on a regular basis (at least quarterly).
•Plans, organises and develops all client deliverables.
•Ensures timely delivery of all allocated client deliverables.
•Understands and effectively convey affiliate marketing knowledge, tools and techniques to clients on an ongoing basis.
•Understands and work towards achieving client KPIs.
•Assists in monitoring, addressing and escalating any client issues to Senior members of team.
•Assist in the preparation and delivery of regular presentations for clients.
•Provides market leading client service, along company guidelines
•Updates clients on industry developments
Personal
•Develops personal skills and capability through ongoing training, as provided by the Company and by self.
•Selects and works towards an agreed personal project.
•Agrees and works towards a tailored personal development plan.
•Complies with company office hours and project deadlines.
•Identifies additional training needs.
Commercial & Operational
•Understands the integration of affiliate marketing with other services pr ovided by LBi and helps highlight new opportunities for growth.
•Helps to ensure all activities meet with relevant Health and Safety Legislation.
•Supports the sales department by providing material on affiliate marketing for pitches or participating in pitches.
•Identifies opportunities for up- and cross-sells and discusses them with relevant departments in the company.
Learning & Development
•Keeps up to date with industry developments.
•Drives own personal development within the service delivery team.
•Responsible for the increasing product knowledge to contribute to team KPIs.
•Develops self through self study of product offering, media services and digital marketplace.
•Seeks guidance from others to facilitate knowledge growth.
•Seeks training from senior team members and through L&D training offering.
•Responsible for own personal development goals and ensure these are met throughout the year.
•Responsible for keeping CPD log for the year reflecting L&D activities.
•May coach new staff members on area of expertise.
•Assists peers as source of knowledge and guidance on expertise area.

• Demonstrates commitment to ongoing learning.
• Supports internal knowledge share through training, coaching or document development.
• Willing to learn new ideas and methods, readily accepting guidance, training, coaching and feedback from others

Desired Skills & Experience

Qualifications:
-Must have a solid understanding of affiliate marketing.
-Ability to manage client, network and affiliate relationships.
-Should have an energetic, motivated style.
-Organisational skills and being able to demonstrate effective time management are a necessity.
-Strong communication skills are a must.
-Analytical and presentation skills are key.
-Understanding of the marketing mix.
-Must have excellent attention to detail.
-Self-motivation.
-Be able to demonstrate a creative flair.
-Passion for all things online.
-Basic knowledge of the affiliate marketing industry would be advantageous.
-Ability to work independently and as part of a team.
-Ability to work flexibly and towards tight deadlines.
-Ability to prioritise and manage own workload effectively.
-Ability to interpret and analyse large amounts of complex information.
-Highly proficient in MS word, Excel and Powerpoint.
-Working knowledge of tracking and analytics tools, and affiliate network interfaces.
-Basic knowledge of other areas of digital marketing: SEO, Display, PPC
Experience:
Essential:
-Proven track record of management of affiliate programs
-Understanding of core elements of affiliate and general digital marketing
-Experience working in an Affiliate Manager or related role