The Role
Our Client is a multi-national FMCG Company, specialising in manufacturing & marketing quality, brand name dairy products. They have over 1,300 employees worldwide and distribute their 25 leading brands across all 5 continents.
Due to continued successful growth they are now looking to recruit a Trade Marketing Manager to join their existing Trade Marketing function based in Jeddah.
General Description:
The Trade Marketing Manager will be responsible for the definition, coordination and management of trade-marketing programs across the assigned area / country. One key area of focus will be the promotion planning, monitoring and ROI analysis. He will produce monthly promotional evaluation. Additionally, he will identify key trade opportunities across channels and ensure that brand execution reaches the highest standards.
Responsibilities include:
• In liaison with the Country Manager and with the support of the Central Marketing team, recommend and implement the country annual plan and budget, built according to the country business priorities and opportunities, and to the Brand strategies and activities defined by the central Marketing team. This annual plan will include, among others, the following topics:
o Promotional strategy and trade-marketing activities
o New product launch plan
o Trade incentive
o Pricing strategy and monitoring.
• Provide precise country business understanding and follow-up.
• Develop a deep consumer and market understanding.
• Give an efficient support to the sales team and distributor.
• Ensure optimal communications and input to the central Marketing and Trade Marketing teams.
• Market share and competition reporting
• Business and media opportunities reporting
• Centralization of POSM needs across markets
• Ensure Distributors motivation and training
• Ensure a constant product availability in the market working with the distributor and the Supply Chain department.
• Manage the trade marketing budget
RequirementsThe Successful Trade Marketing Manager should have the following Experience / Skills: • Education: Business degree graduate from a prominent university |
About the Company
ReThink Recruitment is a full service business and technology recruitment consultancy that does things differently. We service resourcing needs across all industry sectors and for any size of company, from single permanent placements for SMEs to large contractor outsourcing projects for global corporations.
Whether you work in the commercial or public sector, our recruitment experts will give you honest advice and deliver results on time and on budget. We’re not like other recruitment agencies and we’re confident that you will prefer our way.
