The Role
Our client has been a market leading FMCG company responsible for innovative brands and products for the last 125 years. They are globally renowned as being a groundbreaking organisation at the forefront of research, production & marketing with household brands known worldwide.
Due to continued successful organic growth they are now looking to recruit a Senior Brand Manager to join their existing multi-national Brand Management team with the objective of growing market share and introducing new products to the MEA Region.
Reporting to the Marketing Manager, responsibilities will include but not be restricted to:
•Define brand strategy & plans taking into account the Middle-East specificities
•Control & improve brand P&L
•Manage advertising and media agencies
•Build and implement the yearly Marketing plan
•Develops (Lead or support) brand positioning & copies
•Gives market vision & accurate analysis
•Ensure consistency of trade marketing activities vs brand
•Lead media plan of the brand
•Builds & follow the brand budget
•Ensure innovation process takes into account Near and Middle-East specificities
•Drive needed consumer studies with study department
•Ensure marketing reporting
•Ensure excellent plan execution
•Define and drive needs in terms of consumer knowledge
•Manage team and develop team members
Requirements
•5-6 years of marketing experience
•Recent FMCG industry experience
•Proven results on brand development
•Has led innovation launches
•Experience of managing a brand in international environment
•Dealing with and leading Media / Advertising / Research Agencies
•Motivating, coaching and developing people
•Ability to solve conflicts among areas/ functions
•Effective communication and presentation skills
•Financial modelling and forecasting
