The Role
Role Purpose:
The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns to ensure that Azadea’s brands are presented in a consistent way with the specifications set by the owners of the brand. He/she should also ensure that maximum brand exposure to consumers is achieved.
Key Accountabilities:
* Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return.
* Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers.
* Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness.
* Develops and maintains good working relationships with external suppliers and agencies (advertising agencies, producers of marketing materials) to ensure that the highest possible levels of service are received by Azadea.
* Monitors sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and takes corrective action where necessary.
* Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share.
* Provides a proactive approach to problem solving to anticipate and resolve various issues associated with the plan/campaign in a timely manner.
* Liaises with Brand Managers, Country Managers, Franchisors and Media Suppliers to ensure proper planning, implementation and monitoring of the Marketing activities.
* Monitors adherence to the detailed campaign work plan and takes corrective action as necessary so that all activities are completed within anticipated costs and timescales
* Ensures proper relationships with internal/external customers.
* Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores.
* Handles the marketing budget and follows up on its implementation.
* Delivers event programs to ensure that brand presence is maximized and strategic objectives are met.
Requirements
* Bachelor’s degree in Marketing or equivalent.
* 3-4 years of experience in a similar field.
* Sound conceptual/theoretical knowledge of key marketing and advertising principles.
* Strong negotiation and problem solving skills.
* Good written and verbal communication skills.
* Fluent in written and spoken English.
* Computer knowledge with experience in using MS Office Applications.
* Deciding and initiating action
* Working with people
* Relating and networking
* Persuading and influencing
* Presenting and communicating information
* Learning and researching
* Creating and innovating
* Planning and organising
* Delivering results and meeting customers’ expectations
* Adapting and responding to change
* Coping with pressure and setbacks
