The Role
1. Analyzes and identifies new market opportunities for new and existing products.
2. Maintains an in-depth knowledge of the market, its development and competitors’ activities.
3. Identifies and access potential markets for new and existing products, new indications product expansion and development.
4. Is responsible for market research and surveys.
5. Develops short, medium and long term marketing plans for new and existing products, in line with the company’s goals and objectives.
6. Establishes marketing objectives for all existing and new products:
a.Establishes strategies and tactics to achieve objectives.
b.Develops action plans to implement strategies
c.Communicates those action plans to the field force to ensure understanding.
d.Measures, controls and monitors progress and effectiveness.
e.Specifies corrective action if and when necessary.
f.Controls and allocates the marketing budget.
g.Develops, organizes and participates in symposia, speakers?¦ tours, round tables, etc.
7. Participates in the process of developing a targeted company sales forecast.
8. Follows-up on stock level related matters such as the expiry dates, reordering etc.
9. Monitors and evaluates the performance of products and suggest proper corrective action in coordination with the Finance and Sales Departments.
10. Conducts regular field visits to the market in order to keep abreast with the latest market developments.
Requirements
- BA in Business Administration. MBA is a Plus
- At least 5 years experience in a similar position
- Arabic and English. French is a plus.
Personal Traits:
- Customer service orientation
- Interpersonal skills
- Analytical skills
- Creativity
- Innovation
Competencies & Skills:
- Negotiating, marketing and business development skills.
- Presentation skills
