Serrenia appoints GCI Group as global PR partner

Vantage Real Estate Development Ltd, a subsidiary of Vantage Holdings S.A has appointed global PR network GCI Group to handle its communications for Serrenia, its Egyptian waterside luxury property development launched last year.

GCI will provide support for Serrenia across Europe, the US and the Middle East on a wide-range of activities including advising on digital strategy, sponsorship and event opportunities, consumer and trade PR, corporate reputation management and partnerships.

Created by world-renowned, award-winning architects from the UK and USA, including Foster and Partners, Serrenia is expected to be completed by mid 2010. Serrenia is a sustainable, secure, luxury property development located on Sahl Hasheesh Bay which lies on the Egypt side of the Red Sea. The development will include palace residences, private villas and apartments, as well as a stunningly designed seven star hotel, marina, marina hub, spas, restaurants and bars.

Fahed Ghanim, General Manager (Sales and Marketing MENA) at Vantage Holdings commented, ‘The pitch team at GCI really impressed us, not only with their joined-up network and global capabilities but their detailed, strategic response to our brief and well-thought out proposals. We are very excited about working with them on this project and are looking forward to getting started.’

The account teams will be based in London (handling USA and Europe) and Dubai (handling Middle East and APAC), headed up by Brooke Clarke, Managing Director of GCI London, and Greg Wixted, Regional Director of GCI’s Middle Eastern Network, respectively.

Greg Wixted, Regional Director – GCI MENA, commented, ‘We have built up a strong relationship with the Vantage team during the pitch process and are looking forward to getting to work. It is exciting to bring about a truly global campaign for Serrenia, drawing world attention to this incredible destination.’