An episode on Masdar, Abu Dhabi’s multi-faceted renewable energy initiative, will be aired on Shaabiat Al Cartoon on August 19, aiming to build awareness on sustainability through the popular medium of animation.
The episode will run on Sama Dubai television channel at 7.20pm with a repeat telecast scheduled for midnight the same day. Masdar collaborated with Fanar Production by supporting one of the Ramadan season episodes of the new series of Shaabiat Al Cartoon, which traces the lives and traditions of Middle Eastern families and individuals in Dubai.
Aida Al Busaidy, who manages outreach programs for Masdar, said: “The medium of cartoons is very popular and a great way to generate awareness about Masdar as it appeals to people of all ages. Through Shaabiat Al Cartoon, we aim to build awareness about what Masdar has achieved in the emerging sustainability industry and the renewable energy sector.”
The Arabic animation feature is produced by Emirati filmmaker Haider Mohammed. Shaabiat in Emirati Arabic refers to a rural neighborhood, just like the setting of the show.
Based on a group of Middle Eastern families and individuals living in Dubai, the series seeks to portray their lives and traditions in a very humorous and engaging way that is popular with all age groups.
Comprising 24 unique characters (the most popular being Shambee, Afari, Atooga and Bo Mhayeer) of local and Middle Eastern origin, each with their own unique accent and habits, the animated series has attracted an increasing loyal fan-following across the Middle East.
The cartoon series has also gained international attention and generated high levels of interest in other markets, with viewers captivated by the insight into Middle Eastern and Emirati culture.
Notes and media contacts
About Masdar
Masdar, which consists of five integrated units, is Abu Dhabi’s initiative aimed at turning the Emirate into a global centre of excellence in the renewable energy and clean technology category by making renewable energy a real, viable business. The company serves as a link between today’s fossil fuel economy and the energy economy of the future – developing the “greenprint” for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, an investment vehicle of the government of Abu Dhabi, Masdar is dedicated to the emirate’s long-term vision for the future of energy.
For more information contact:
Name: Meray Atef
Phone: +971 2 653 6014
editor
This post was added by the Editor of jazarah! We present the latest in advertising, media, entertainment and mobile technology from around the web; creative ad campaigns, news and reviews, reports and insights, job openings, company directory and more!
