Sky Go and the talking windows

Ever heard of the Bone Conduction? It’s a technology where the conduction of sound to the inner ear through the bones of the skull, it’s used by deaf people and the military, and now advertisers! Sky Go created a whole new media channel using the Bone Conduction to communicate their message to tired commuters on the metro, when they lean their heads to the window, a special transmitter attached to the window sending out inaudible high frequency vibrations, which are translated into sound by the brain

This is very interesting, many people might find it creepy but it’s fun!

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Sebastian Hardieck, Kristoffer Heilemann
Art Directors: Martino Monti, Sebastian Steinhoff
Copywriter: Schakir Islamow
Illustrator: Burkhard Schulz