Android 4.0.3 Update to Offer Operating System Enhancements with Signature Features and Apps from Sony
UAE-Dubai: 10 May, 2012 – Sony, the leading consumer electronics brand, today announced a technology evolution for its Sony Tablet™ devices through a free Android 4.0.3 (Ice Cream Sandwich) update to offer a more sophisticated multimedia experience to consumers.
The latest Android Version 4.0.3 brings new features and operating system enhancements to Sony Tablet™. In addition to a major user interface overhaul, the update offers a number of new Sony-unique apps and functionality that provide an intuitive and seamless Tablet™ browsing experience.
Android 4.0.3 makes it easier to create folders on the Workspace with simple drag and drop gestures. Users can also dismiss recently-used apps with a swipe to boost system performance and prolong battery life. The new platform enables the Tablet™ to offer a more responsive browser, allowing the user to toggle instantly between desktop- and mobile-optimised web sites. Pages can also be saved for offline reading in areas that are not Wi-Fi enabled.
In addition to the standard enhancements provided by Android 4.0.3, Sony has created a line-up of signature apps to further personalise the device’s multimedia interface, reinforcing its position of a personal entertainment hub.
Sony Tablet™ users can now directly access and view content stored on a removable full-sized SD card, making it an even more attractive choice for viewing photos and video clips shot on a digital camera or camcorder. Inserting the camera’s SD card into Sony Tablet™ allows users to view content on the detail-packed touchscreen or store onto the Sony Tablet™.
Frequently used functions are kept in easy reach with a new Sony-unique ‘Small Apps’ update. An ‘always-on-top’ launcher icon provides instant access to Browser, Remote Control and Calculator apps while using other Tablet™ features. This functionality highlights the device’s enhanced perceptiveness allowing users to navigate more easily to their favourite websites, change TV channels or do quick calculations while viewing miscellaneous content.
Android 4.0.3 also offers dramatically increased camera and photo solutions. Alongside the new operating system’s enriched editing features, Sony has added a wider choice of Slideshow Templates to maximize the photo viewing enjoyment.
Beautifully styled and easy to carry, Sony Tablet™ connects users to an exciting world of immersive online entertainment and easy content sharing.
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All Sony Tablet™ owners will be automatically notified and offered the option to upgrade their operating system to Android Version 4.0.3.
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
