Sony Ericsson XperiaTM Mini Pro Now Available in Middle East

• Feature-Rich Smartphone for Steady Business and Social Connectivity

• Intuitive Fast Messaging with Access to Over 250,000 Applications

Dubai-UAE: 04 August, 2011– Sony Ericsson today announced the Middle East launch of XperiaTM mini pro, a feature-rich and compact smartphone that is built on the success of the original mini-series. The versatile smartphone offers a complete multimedia entertainment experience and instant communication functionalities.

XperiaTM mini pro enables access to over 250,000 apps on the Android Market and has a three-inch scratch-resistant, multi-touch glass screen. The improved user interface allows the display of up to 16 apps on the home screen.

The innovative smartphone is powered by a 1GHz Qualcomm SnapdragonTM processor and runs on Google’s Android Gingerbread 2.3. Beautifully designed, XperiaTM mini pro integrates best-in-class imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine and HD video recording (720p).

Rudiger Odenbach, General Manager, Middle East and Africa, Sony Ericsson, said: “Building on the success of the original mini-series, the XperiaTM mini pro provides a flexible interface that enables instant and enhanced communication. The turbo-charged smartphone addresses the needs of today’s user by providing several feature-rich applications with a smart and easy-to-use design.”

The improved XperiaTM mini pro brings the optimized slide-out QWERTY keyboard for quick messaging. A fast type and send functionality eliminates the need to open a dedicated app for each type of message, while a smart keyboard triggers predictive messaging actions automatically when slid out. XperiaTM mini pro also comes pre-loaded with Office Suite and McAfee antivirus software, allowing consumers to manage documents and e-mails instantly and securely while on the move.

Facebook inside XperiaTM – an exclusive feature for the XperiaTM family – provides unique social media integration. Facebook in the new XperiaTM mini pro is immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar. Furthermore, the application enables users to ‘like’, share and comment more easily than ever.

Available at leading electronic stores in the region, XperiaTM mini pro is priced at AED1299 and comes in black, white and pink colors.

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About Sony Ericsson Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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