New Mini, Compact and Colourful Devices to Optimise Storage Experience
Dubai-UAE: 22 February, 2011 – Sony Corporation today launched its new colourful, mini-USB, Microvault Style, an entry-level addition to the Microvault family of USB drives. The smart new ‘capless’ design slides into the PC USB port and ensures a perfect fit for reliable storage and data transfer.
A 4.6mm slim stylish drive weighing just 4g, Microvault Style is available in 4GB, 8GB and 16GB capacities with a choice of white, or limited-edition pink and lime green colour options. The new ultra-slim USB drive also features a handy strap hole for attaching the drive to a key ring, phone or MP3 player.
The new USB is distinguishable from others once mounted on the PC desktop, where quick drive identification assigns a unique drive name for easy recognition. Designed to match compact devices with USB ports, such as netbooks and notebook PCs, Microvault Style displays a bright yellow-green LED, on top of the drive, giving visual confirmation during file transfers.
In addition to being a complete storage solution, Sony Microvault Style offers free softwares such as File Rescue, x-Pict Story™ and Picture Motion Browser for registered users, to maximise digital data experience. The software can be downloaded from http://www.sony.net/Products/Media/Microvault.
File Rescue recovers accidentally damaged or deleted files, whereas x-Pict Story™ helps users create memorable photo slideshows, or professional-looking presentations. Integration with Picture Motion Browser software makes it quick and easy to upload slideshows on sharing sites, such as YouTube™.
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
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