Sony Mobile Adds Two New Xperia™ Smartphones to Spring Line-up

• New Models – Xperia™ SP and Xperia™ L – Join Xperia™ Range of Premium Smartphones Offering Best of Sony Experiences at Reasonable Price Points
• Xperia™ SP Offers High Quality HD Experience, LTE 4G and Easy Connectivity with One-touch Function in Beautiful Cutting-edge Design
• Xperia™ L Provides Stylish Design with Best-in-Class Sony Camera Experience for Perfect Pictures and Videos Every Time

Dubai-UAE: 18 March, 2013 – Sony Mobile Communications today announced the addition of two new Xperia™ smartphone models to its 2013 spring line up – the Xperia™ SP and Xperia™ L. The Xperia™ SP delivers 4G LTE performance and the latest camera features with a razor sharp HD screen. The Xperia™ L offers class-leading camera technology with High Dynamic Range (HDR) that is also complemented by a high quality screen.

Both the Xperia™ SP and Xperia™ L offer the best of Sony with stunning premium designs and a range of technologies for the ultimate viewing experience, including NFC connectivity for One-touch function, Battery STAMINA Mode for extended battery life, and Sony’s signature media apps for enjoying photos, music, movies and games on the go.

Spyridon Gousetis, Director of Marketing, Sony Mobile Communications, Middle East and Africa, said: “The new Xperia™ smartphones follow the similar sleek design and innovation of their predecessors, with enhancements that seek to amplify user experiences. The new models deliver the best of Sony expertise for a wider consumer profile, through the 4G LTE enabled mid-range Xperia™ SP, as well as the easily affordable Xperia™ L that offers stunning imagery.”

Xperia™ SP – High Definition brilliance in a premium design
The Xperia™ SP utilises expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 analyses content type and adjusts the image automatically to deliver an even better viewing experience, making it one of the most intelligent smartphone screens around. The engine makes the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.

The Xperia™ SP sports a precision-crafted co-moulded aluminium frame for a seamless, sleek and solid look. Taking the unique design innovation a step further, the device also features a colour-changing ‘transparent element’ with customisable illuminations that users can personalise to receive alerts of incoming calls and text messages. One can even set the illuminations to pulse to the beats of their favourite music.

Key features for Xperia™ SP

• Precision crafted co-moulded aluminium frame that weighs 155 grams
• Google™ Android™ 4.1 (Jelly Bean) operating system and 1.7 GHz Qualcomm MSM8960Pro Dual Core processor
• Super-bright 4.6” 720p HD Reality Display with Mobile BRAVIA® Engine 2
• One-touch functions with NFC to share music and photos between devices
• 4G LTE for superfast entertainment and browsing
• Unique ‘transparent element’ can be personalised to change colour to notify of all incoming messages and calls. Users can also simply set it to pulse to the beats of their music to stand out from the crowd
• 8MP fast-capture camera with Exmor RS for mobile, HDR and Superior Auto for the best photos, even at night or against a strong backlight
• Battery STAMINA Mode for optimum battery life
• Available in white, red and black colour variations

Xperia™ L – the perfect smartphone camera experience
The stylish and functional Xperia™ L features an eight megapixel camera with Sony’s unique Exmor RS for mobile sensor technology to offer vivid colours and stunning clarity. HDR (High Dynamic Range) ensures that photos and videos are captured clearly, even at night or against a strong backlight. Embedded with a dedicated camera key that goes from sleep to snap in just over a second even from a locked screen, this fast-capture camera will ensure that users never miss another moment. One can get the most out of their viewing experience with the high quality 4.3” FWVGA screen that is ideally suited for enjoying content.

Key features for Xperia™ L

• Eight megapixel fast-capture camera takes sharp pictures in any light
• Google™ Android™ 4.1 (Jelly Bean) operating system and 1 GHz Qualcomm MSM8230 Dual Core processor
• Generous 4.3” FWVGA display
• One-touch functions with NFC to share music and photos between devices
• Fast performance with dual-core processor
• Battery STAMINA Mode for optimum battery life
• Available in white, red and black colour variations

Sony entertainment on the go
Both Xperia™ SP and Xperia™ L benefit from Sony’s media applications, offering a consistent entertainment experience across the range. The ‘WALKMAN’ and ‘Album’ apps provide online and offline content through a single access point with new ways to enjoy and share that content. The ‘WALKMAN’ application provides access to downloaded music and Facebook social integration. The ‘Album’ application allows quick browsing of photos of Facebook friends or images by location.

Sony Mobile’s new Xperia™ L will be in store in May, while the Xperia™ SP will be available from the beginning of July 2013.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com