Consumers across the Gulf vote for NIVEA Natural Fairness Deodorant to win Product of the Year Award 2013
The award highlights the strength of NIVEA’s personal care and natural fairness range
Dubai – UAE, 18 March, 2013 – Beiersdorf MENA are delighted to announce that NIVEA Natural Fairness Deodorant was recently voted as ‘Product of the Year’ by Women in the gulf.
The prestigious awards event was recently hosted at Atlantis hotel and 36 products received recommendation by consumers in their respective competition categories. Innovation in design, function, and/or packaging are key elements which impacted the consumers voting patterns.
NIVEA Natural Fairness deodorant, women‘s No.1 deodorant for fairer underarms, uses an innovative 3 in 1 deodrant formula which contains Vitamin C and Licorice extracts to enhance the skin’s natural fairness within just 2 weeks. The full product range features the roll on, spray and deodorant stick; all of which feature avocado extracts to soften dry and irritated skin, offer reliable 48-hour deodorant protection and have been dermatologically tested for skin tolerance.
Upon reciept of the award, Senior Brand Manager NIVEA Deodorants – Sana Ajeel commented ‘Consumer feedback is important to us and this award is both a recognition and understanding of customer needs and a tribute to the unrivaled quality and effectiveness of the product itself which supplements our natural fairness care range. We are thrilled that so many women voted for us to win, we thank each and everyone of you’.
She went on to add ‘as a key market leader in the sector we are constantly striving to create new products which fill gaps in the marketplace. This item has done just that. We are delighted to have received the award.’
The award recognizes the efficacy of this innovative product and consumers have verified that they experienced visibly fairer underarms with the use of this product.NIVEA’s existing range of natural fairness products, also includes body and hand care creams and lotions.
The ‘Product of the Year Awards’ exist in 35 countries across the globe, were founded in 1987 and are a highly prized annual accolade which reward innovation in the FMCG sector through independent consumer surveys.
About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 17,000 employees worldwide. Its sales in 2011 amounted to €5.633 billion, the company has been listed on the DAX since December 2008, and has the world’s largest skin care brand, NIVEA*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has 130 years of skin care experience and is known for its innovative and high-quality products.
*Source: Euromonitor International Limited, per umbrella brand name classification in retail value terms 2011.
