Dubai, UAE, June 3, 2014 – Sony Corporation (“ Sony” ) and FIFA (Fédération Internationale de Football Association) announced that they will collaborate on a range of 4K initiatives at the 2014 FIFA World

As a key equipment and systems provider in the regional broadcast industry, Sony Professional will be attending its 18th consecutive Cabsat, taking place from 11-13 March at the Dubai World Trade Center, to showcase

5000 offers DSLR-style quality and creative power without weighing you down Dubai-UAE: 20 February, 2014 – Sony Electronics today introduced the world’s lightest interchangeable lens digital camera with built in Wi-Fi and NFC, punching

Offering Uncompromising Notebook Experience for Productive Work and Play Dubai-UAE: 18 December, 2013 – Sony today announced the launch of the new VAIO® Fit PC, featuring a multi-flip™ hinge that transforms the PC to

Lightweight, Stylish and Portable Bluetooth® and NFC for Easy Smartphone or Tablet Connectivity Dubai-UAE: 10 December, 2013 – Sony Middle East and Africa is proud to introduce a new addition to its exciting range

– Alpha α7R is world’s smallest1, lightest 35mm full-frame interchangeable lens camera – Full-frame Exmor™ CMOS sensor: Alpha α7 with 24.3 effective megapixels; Alpha α7R with 36.4 effective megapixels – New BIONZ X™ image

– Large APS-C Exmor™ sensor with 20.1 effective megapixels for pro-quality pictures and Full HD video – Quick AF and Picture Effect for trim, artistic clicks – Frame scenes accurately through the electronic Tru-Finder™

Camcorder uses Sony’s XAVC recording format and XQD media card Dubai Sept. 5, 2013: Sony today announced the PXW-Z100, a professional 4K handheld XDCAM camcorder featuring a 1/2.3″ Exmor R CMOS sensor. The camcorder

Features Interchangeable Lens, 180° Tiltable Screen and 16.1 Effective Megapixel Sensor Weighing approximately 210g, NEX-3N is World’s Smallest, Lightest Interchangeable-lens Camera with APS-C Sized Sensor Dubai-UAE: 22 April, 2013 – Sony, the leading consumer