Souq Egypt and Sistrum partner to boost internet shopping experience with launch of consumer electronics and IT store

Souq.com, the e-commerce marketplace and auction website in the Arab world, today announced the launch of the e3050 Souq Store which will bring thousands of cutting edge consumer electronics, gadgets and IT accessories to Souq Egypt shoppers.

Sistrum, a leading electronics and IT provider in Egypt, will offer shoppers complete warranty and after-sales support for their online purchases on the Souq store, while Souq will provide complete transactional security through Souq SafePay which verifies all transactions between buyers and sellers, as well as purchase delivery to customers.

“Having a reputed electronics and IT accessories retailer like e3050 on Souq completes the total shopping experience for Souq users by matching e3050 wide range of cutting edge products and Sistrum’s after sales support, with Souq’s secure, 100% guaranteed transactional and product delivery platform,” said Omar Soudodi, general manager of Souq Egypt. “Sistrum’s continued track record of success in Egypt and its commitment to quality service for both sales and after-sales makes it an ideal choice on Souq.com.”

Souq is enjoying unprecedented growth in Egypt since its launch earlier this year. Souq is currently the fastest growing site in Egypt, and is now ranked 255 most popular website in Egypt by Alexa Internet Inc., from its previous 7,000 rank earlier in 2010. Souq’s exponential growth is being driven by its popularity as the premier online marketplace for people looking to buy or sell new and used goods over the Internet. Souq is currently tripling its registered user base every month, and doubling the volume of goods sold online every month.

“Souq.com has been a regional player for some time and has recently entered the Egyptian market with great anticipation,” said Tarek Abdel-Rahim, CEO at Sistrum. “We believe that souq offers us a new platform that will help to speed up development and adoption of e-commerce in Egypt and increase e3050′s consumer reach and sales. We hope that this new relationship between Sistrum and Souq will offer us both the opportunities that we seek in this new and growing market.”

Founded in 2003, Sistrum provides customers with over 5,000 electronic and IT products to choose from and is supported by a team of high caliber staff to ensure the best possible customer service. Sistrum has been in the online retail business for over 6 years and its e3050.com portal is the first online technology retailer in Egypt.