Sponsorship Director | Hays Abu Dhabi
The Role:
A major property development company are urgently seeking a Sponsorship Director to work with several marketing agencies i.e. Sports-marketing, Advertising, Research and PR, as well as right-holders to define the companies sponsorship strategy. One of the major responsibilities will be to plan, select, negotiate, develop, implement, supervise, control and measure the different sponsorship activities and opportunities across the companies ventures. The Sponsorship Marketing expert-advisor for all Marketing Managers and key account teams across the companies portfolio, will manage a very significant budget in line with internal policies and procedures.
You will also be responsible for:
1. Acquisition:
Based on the sponsorship rights and potential partner deals selected, with the assistance of the legal department, you will negotiate the appropriate agreements with the rights holders and partners; prior to and post acquisition you will propose and defend the properties towards the Board.
2. Marketing:
Working closely with the Marketing teams you will help develop a Unique Value Proposition to be used internally to generate additional business building opportunities for the company and its partners and ensure that sponsorship assets are integrated within their own marketing plans. Working closely with the Marketing team you will help develop turnkeys & promotions for the companies customers and partners. You will be expected to identify and capture opportunities for increasing the companies revenue and profitability, and manage/participate in cross-functional teams that address the development and implementation of new approaches, properties and services.
3. Asset Management:
You will manage the sponsorship assets and communicate them in a compelling way to all different constituencies using internal and external communication channels. Working with the Marketing team you will maximise the assets provided by our different agreements by using an analytical, segmented and clear approach and a allocate them on that basis.
4. Contract Management:
You will interact with the different right holders and partners on a regular basis to make sure that they deliver according to contract and business needs, and always increase the quality of the services delivered.
5. Measurement:
Using a range of analytical techniques, in conjunction with Finance, the Account teams and other business units as appropriate, you will lead the company’s exercise to measure the various partner and marketing initiatives and value-elements of the sponsorship program to determine effectiveness and ROI.
6. Event Management:
Working with the Event Management team, you will perform risks assessment and event management to enhance exposure at the different venues and organise all the appropriate logistics to welcome the companies customers and partners in a unique environment at the occasion of selected, external events
Requirements
Requirements
Education:
Bachelor Degree / MBA
Experience:
Minimum 10-15 years sponsorship & marketing experience; international experience is a must Language:
Strong English skills is a must (written and spoken); Arabic is an asset
Competencies:
• Demonstrated expertise in sponsorship & events, consumer and brand marketing
• Proven people and matrix management skills
• Commercially astute, demonstrated management of large sponsorship budgets
• Ability to measure and extract value at every stage of the sponsorship cycle
• Proven track record in exploiting value of all sponsorship marketing assets
• Strong negotiation & sales skills
• Customer management and relationship skills
• Relationship focussed communicator
• Strategic skills with experience of developing creative exploitation and activation
programmes
• Thought leadership qualities in sponsorship (internal & external)
• Presentation and proposal formulation skills
• Leadership and project management skills
• Financial-analytical sense
• Proven team player
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