With less than a month for the World Cup, football craze is reaching its pinnacles and brands have to catch up, here is a very interesting example from Brazil, a restaurant called Giraffas created a semi-virtual football playground using trays and smartphones.
It’s an excellent use of smartphones, yet a bit sad since it’s based on the idea that people are glued to their smartphones!
Advertising Agency: Mood TBWA, São Paulo, Brazil
Creative Director: Valdir Bianchi
Art Director: Ricardo Correia
Copywriter: Bruno Brasileiro
Head of Digital: André Felix
Project Co/Ordinator: Rafael Coelho
Production Company: Pixellabs
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
