The Abandoned Crying Baby Experiment

To raise awareness about Russian Charity Garage Sale, the agency conducted a very interesting experiment using a fake crying baby.

The idea is simple, creating a simulation of an abandoned carriage with a crying baby inside, the goal was to attract passers by, sadly 9 out of 10 people who passed by the carriage ignored it, still it’s a good idea and a good execution. Watch the video to learn more:

Advertised brand: Charity Garage Sale
Advert title: Baby, don’t cry!
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywrighter: Ivan Sosnin
Production: Evgeniy Kharchenko
Producer: Ekaterina Golovkina
Additional credits: Anna Kagarmanova
Published: 12.2013
Music: Metric – Lost Kitten