The Most Honest Beer Package

Lawmakers are normally tough when it comes to alcohol, which makes marketing a bit challenging, and part of marketing is get away with a design that doesn’t compromise your brand identity, here is a solution created by Russian ad agency Red Pepper, it’s surprising that it was approved considering how small the font it, but what’s more surprising is having such tough alcohol laws in Russia!

Advertised brand: Polevskaya Varna
Advert title: The most honest beer package
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Agency website: http://redpr.ru
Advertising Agency: Red Pepper
Creative Director: Danil Golovanov
Art Director: Julia Uzkih
Production: Evgeniy Kharchenko
Published: 08.13