Beiersdorf expands OMD’s digital remit
OMD secures full-service digital contract
Dubai, January 26, 2014 – After a thorough review featuring a number of digital agencies, Beiersdorf has selected OMD to lead, design and execute its comprehensive digital strategy. This move builds on the media services already provided by OMD, which include communications planning and investments, digital display, social media, performance marketing and analytics. Roster digital agencies were also invited to the pitch.
OMD’s approach was to identify an overarching theme that would strengthen the bond between the brand and consumers. To deploy this, OMD joined forces with another invited agency, Flip Media, using the fully integrated model they already operate on other shared clients.
Haytham Zoghby will be assuming the leadership of the creative strategy and deployment for Beiersdorf, as OMD’s director of innovation.
“OMD has not only demonstrated a great passion for and understanding of our brand, as well as a very robust digital expertise, they’ve also surprised us with their ingenuity and resourcefulness,” commented Naheel Abdelall, Marketing Communications Manager at Beiersdorf Middle East. “Together with Flip Media, they’ve demonstrated they have the kind of leadership, talent and performance to help us meet the goals we’ve set for ourselves, both qualitatively and quantitatively.”
“This appointment is a significant marker for us at OMD and, potentially, for the industry at large. Beiersdorf’s progressive view on pursuing a full-service digital solution across media, creative development, content generation, curation, operation and overall brand leadership, required us to organize ourselves, internally and externally, to lead the process,” explained Nadim Samara, Managing Director of OMD UAE & Lower Gulf. “We expect to see more advertisers follow Beiersdorf and adopt a fully integrated media-first model for their digital communications.”
About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.
Source: Euromonitor International Ltd.; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2012.
www.beiersdorf-me.com
About OMD:
OMD, a global media network part of the Omnicom Media Group, is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. The Gunn Report for Medias has named it the Most Creative Media Agency for an unprecedented seven years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. Campaign Middle East named OMD the media network of the year in both 2011 and 2013, while Communicate named it the media agency of the year in 2013. OMD has also been named one of the best employers in the UAE by the Great Place to Work Institute two years in a row.
www.omd.com
