To engage racing fans, Audi came up with a special messenger that writes fans messages in a way that can only be seen in long exposure photos, then they created an app to display these messages on Facebook, pretty awesome!
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas
Copywriter: Heiko Freyland
Art Director: Marcell Francke
Other credits: Alexander Weber, Michael Trautmann, Andrea Bison, Niklas Kruchten, Elisabeth Einhaus
An Audi R8 displaying Fan Messages through the LMS LED Fan Messenger
