The Coca-Cola Cheering Truck

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The Coca-Cola Cheering Truck

Coke did it again, a very nice initiative that brings the brand closer to its fans! The idea was to capture the cheers of fans of the national Argentinian football team across the country, here is how it went:

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Walter Onorato, Diego Duprat
Copywriter: Nicolas Diaco
Art Director: Ezequiel De Luca
Account Executives: Mariano Cafarelli, Nicolás Tosi, Oriana San Martín
Other credits: Camilo Rojas, Lucas Delenikas, Leandro Puch, Nico Golbart, Nico Entel, Walter Casanova, Alberto Velasco, Katzi Olivella, Diego Luis, Cristian Castellani, Martín Miguens
Executive Producers: Gaby Starna, Martin Feigeilman

The Coca-Cola Cheering Truck
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Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer