The Gunn Report for Media 2014 Revealed
OMD Agency Network of the Year | Coca-Cola Advertiser of the Year | USA Most Awarded Country
London, 19 January 2015 - The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarising the overall media performance in the year January to December 2014 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.
Highlights from the 2014 Gunn Report for Media include:
Most Awarded Media Agency Networks in the World 2014
1 OMD
2 Starcom MediaVest
3 PHD
4 Mindshare
5 UM
Most Awarded Advertisers in Media in the World 2014
1 Coca-Cola
2 McDonald’s
3 Samsung
4 Heineken
5 Nivea
6 Ikea
Most Awarded Countries in Media 2014
1 USA
2 United Kingdom
3 India
4 Canada
5 France
Outstanding Campaigns in Media 2014
British Airways, ‘Magic Of Flying’, OgilvyOne (London)
Coca-Cola, ‘Happy ID’, Media Agency: Havas Media (Lima), Advertising Agency: McCann (Lima)
Hindustan Unilever, ‘Kan Khajura Tesan’, Media Agency: PHD India (Mumbai), Advertising Agency: Lowe India (Mumbai)
Nivea Sun Kids, ‘Protection Ad’, FCB Brasil (São Paulo)
Volvo Trucks, ‘The Epic Split’, Forsman & Bodenfors (Gothenberg)
Warner Bros – The Lego Movie, ‘The World’s First All Lego Ad Break’, Media Agency: PHD & PHD Drum (London), Advertising Agency: PHD (London)
Journalist Isabelle Musnik, editor of The Gunn Report for Media, says, “The Gunn Report for Media 2014 proves once more that creativity, innovation and efficiency go together. The future of the industry lies in the innovative strength of its media creativity.”
Isabelle added, “As consumers gain more control over their media consumption, the media channels that advertisers utilise to connect with their consumers and capture their attention are as vital as the creative content. Media agencies are at the intersection of the consumer and technology, and as such, have become their clients’ key strategic partner.”
DOWNLOAD: Observations The Gunn Report for Media 2014
The Gunn Report for Media 2014, which includes ranking tables and analysis, is now available to view online at www.gunnreport.com
The Gunn Report Book and Showreel of the Year 2014 DVD will be available in mid-March and will include The Gunn Report for Media 2014 in full.
About The Gunn Report for Media – The global index in Media creative excellence
First published in 2004, The Gunn Report for Media is the global report on media creativity, innovation and effectiveness that identifies the most awarded media work in the world and its creators. It combines the winners’ lists from the world’s most important Global, Regional and National media awards in 42 markets, to establish the annual worldwide league tables and analysis for the global Media industry. Every media award show taken into account for the Report features all media channels: TV, cinema, radio, magazines, newspapers, outdoor, special events/stunts, internet, mixed media and sponsorship. The Gunn Report for Media is available by subscription, online and as a book.
About Isabelle Musnik
As well as editor of The Gunn Report for Media, Isabelle Musnik is the managing director, founder and editor of the French leading magazine INfluencia and its daily electric newsletter, dedicated to influence,
behaviour innovation and trends in France and abroad www.influencia.net
She is a former editor of the French magazine CB News and also worked from time to time for its television programme Culture Pub, prior to which Isabelle worked for the economics and financial press including La Vie Financière/La Vie Française and l’Expansion.
About The Gunn Report – The Global index on creative excellence in advertising
The Gunn Report is the global report for creative communications that identifies the most awarded work in the world and its creators. It combines the winners’ lists from 45 of the world’s most important awards – Global, Regional and National – to establish the annual worldwide league tables for the global Advertising industry. A unique and essential resource for advertising and marketing people worldwide, The Gunn Report brings together 16-years-worth of information, data and intelligence through its report tables, commentaries, searchable and viewable ad libraries, guest essays and playlists, creative effectiveness studies and The Gunn Report for Media. Additionally Gunn TV features the best commercials of all-time dating back to 1962.
The Gunn Report is available, by subscription, online and as a book with a DVD.
