The New Creative Mavericks at Dubai Lynx: Calligraphers, Neuroscientists and Producers will take to the stage

09 February 2016 – This year, 85 speakers will take to the stage at the 10th annual Dubai Lynx. Amongst the international and regional industry superstars, new, emerging thinkers will bring their different creative perspectives to the stage.

Emma Farmer, Festival Director, Dubai Lynx, said that this collection of speakers was symbolic of the ‘innovative, fast-paced and developing’ nature of the industry in MENA.

The new Regional Stage will spotlight the fresh creative thinking coming out of MENA, welcoming speakers such as award winning designer and calligrapher, Wissam Shawkrat, who will examine the impact of calligraphy as an art form in today’s modern advertising. Branded content and the gap between advertisers and TV Networks will be tackled by established producer, Dolly Saidy, while the use of social media in crisis situations will be explored by the forward-thinking founder of Advance Digital, Ali Al Shaiba.

On the Inspiration Stage, Vicky Bullen, CEO, Coley Porter Bell and Neuroscientist Dr. Tim Holmes, will look at the world of neuroaesthetics, focusing on the neuroscience behind some of the world’s biggest design successes. Spearheading new techniques in Virtual & Augmented Reality, TED speaker, Simon Gosling, Creative Evangelist at global production studio Happy Finish will explore the maturing of storytelling in VR and how brands are now using it to engage consumers in more immersive ways than ever before.

Elsewhere, on the Focus on Africa Stage, as mobile comes into its own on the continent, Sean Riley, will explore some of the standout creative uses of Twitter and interviews Kenyan born Chief Francis Kariuki on his unique use of the platform in communicating with the Lanet – Umoja region. While on the Data x Innovation x Tech stage – powered by Dentsu Aegis, CEO of data science consultancy Profusion, Mike Weston, will give a walking tour of the new era of smart city technology.

Content at Dubai Lynx will take place across three days from 6-8 March 2016. Further details on the programme can be found online at www.dubailynx.com along with details on how to register and be there.

www.dubailynx.com
http://press.canneslions.com

Key Dates:
Delegate registration: open
Late entries: [email protected]
Festival dates:
6-8 March 2016
Awards Ceremony: 9 March 2016

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 10th Dubai Lynx will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Ascential.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.

Lions Festivals is powered by Ascential.