The TIPP YouTube Experience: to shoot the bear, or not to shoot the bear?

Here is an awesome YouTube campaign by Tipp-Ex correction fluid, a bear attacks the hunter, shall he shoot it? Shall he dance with it? Ride it, Hug it? It’s your call! The campaign starts by a video for the bear approaching the hunter, then the hunter uses the product to erase the word “shoots” from the title so you can replace it by something else like the dancing or hugging, and even if you tried shoots, still Tipp won’t trigger PETA or WWF

You just write a word and click play and a new clip will start playing.