This is a world record from the world of advertising, XM-JWT Malaysia created the world’s longest online banner for their client Astro, an integrated consumer media entertainment group in Malaysia and Southeast Asia, to launch the “Where do YOU want Astro On-The-Go?” service earlier in June this year.
The previous record was held by BMW with a 18,001 pixels (20 feet)-long banner, the Astro banner was 61,500 pixels (71.16 feet), if you have some time you can check it out in this video:
Astro On-The-Go’s Record (2012) – Online banner length = 61,500 pixels (71.16 feet)
2011 World Record Online Banner length = 18,001 pixels (20 feet)
Total Number of Photo Entries Received = 1,007
Total Number of Photos featured in the banner = 205
Total Number of participation is 20,000 Malaysians nationwide (between participants and voters)
Duration: 2 months
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
