Three Transformational Trends in Marketing to be Explored at OMD Predicts 2014
Innovation, content and technology will together take communications to the next level
Dubai, November 2, 2014 – The 2014 edition of the OMD Predicts conference will focus on the aggregation of the three most fundamental trends transforming the practice of marketing. The sixth in the series of events designed to help marketers and media professionals future-proof their strategies, OMD Predicts will explore the way innovation, content and technology are reshaping marketing. Scheduled to take place on 10 November 2014 at Jumeirah Zabeel Saray’s Music Hall, the conference is expected to gather more than 250 delegates.
As media habits change and advertising evolves, notably through the development of digital technologies, the communications industry is breaking away from past thinking and techniques, adopting radical new thinking instead to enhance its effectiveness further. Content and technology, as well as innovation, are three trends that are profoundly altering the way brands communicate with consumers.
OMD Predicts will bring international and regional experts to share insights and best practice to help marketers embrace and capitalize on this thinking. Guy Hearn, the chief innovation officer for Omnicom Media Group APAC, will discuss how showcasing media creativity in brands’ communications will separate the leaders from the followers. He will highlight how to harness the innovation process and how it impacts advertisers, agencies and the media.
Content is less and less the context for brand messaging and increasingly the message itself. Shawn Amos, the founder and CEO of Freshwire, will focus on how brand storytelling and content marketing is evolving to add value to both brands and consumers, particularly in the context of evolving and emerging technologies.
Technology, maybe the most transformational trend of all, will be the topic of a session presented by Whetston’s founder, Thimon De Jong. Drawing from his experience on human behaviors, De Jong will explore the three most significant technological shifts that will alter not only brand communications but also business models.
“Planning for the future is never an easy task, but with OMD Predicts, we are aiming to establish a solid foundation from which one can start,” said Nadim Samara, managing director of OMD UAE & Lower Gulf. “Thanks to the knowledge and vision shared by this year’s speakers, future-proofing communication strategies will become a lot more achievable and fruitful. Rather than anxiety, this knowledge will allow us all to look to the future with agility, anticipation, excitement and confidence.”
OMD Predicts is produced in partnership with Choueiri Group, the leading media representation group in the Middle East, as well Mediaquest, one of the leading media groups in MENA.
About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented eight consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011 and 2013, it has also received several global accolades, including the title of Agency Network of the Year at the M&M Global Awards 2014.
OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012. In 2014, the Great Place To Work Institute named it the third best employer in the UAE, along with the rest of the Omnicom Media Group MENA agencies.
www.omd.com
