Tom Eslinger, Tim Greenhalgh and Marco Rimini named as Eurobest Jury Presidents

London, 28 September 2011 – Eurobest, Europe’s premier creative advertising and communications awards, are pleased to announce three more jury presidents.

Tom Eslinger, Digital Creative Director, Saatchi & Saatchi Worldwide, will lead the Interactive and Mobile Jury. Joining Saatchi & Saatchi in 1998, Tom has worked across the network with both a worldwide focus and an EMEA focus. In 2002 he was appointed to the Worldwide Creative Board of Saatchi & Saatchi and currently leads the creative growth of their worldwide digital team. His clients have included International names such as Guinness, Sony Ericsson, Coca-Cola, T-Mobile, Toyota, adidas and Visa. A multiple Cannes Lion winner for digital creative across Outdoor, Cyber, Media, Direct and Promo for web and mobile work, he has been appointed a Cannes Lions jury member three times, the last of which was as President of the Cyber Lions jury.

Commenting on his appointment Tom said, “I’ve been living and working across Europe for several years and Eurobest is a coveted award and prestigious festival across our various offices. I’ve worked on mobile creative and campaigns for 10 or more years, so I’m especially pleased that mobile ideas and creativity are being pulled to centre-stage with the other great interaction ideas. It’s an honour to be part of the Festival and I’m keen to get started!”

Tim Greenhalgh, Chief Creative Officer for FITCH, will head up the Design Jury. Tim is responsible for steering the creative output of 11 multinational design studios as well as upholding the agency’s standards of quality by overseeing the group’s Global Creative Forum. As a forecaster of trends and marketing developments Tim is widely published, his most recent pieces being ‘The Serious Business of Play’ and ‘The New Customer Journey – Creating Seamless Experiences for Customers who are Dreaming, Exploring and Locating’. An award-winning designer working with the likes of LEGO, Jaguar and Harrods, Tim is passionate about creative excellence and combines an appreciation for the artisan and craftsmanship of branding and design.

“Having had the pleasure to judge at this year’s Cannes Lions Festival, I am very much looking forward to presiding over the Eurobest Design Jury; it is fantastic to be surrounded by outstanding work and outstanding people in an outstanding location. I know we will work hard to ensure that the most remarkable and outstanding work is selected as design, in my view, is the root of all innovation and creativity. I will ensure that we are critical and generous in equal measure because we should not forget this is a ‘Festival of Creativity’ and our role is to help celebrate the best of our craft”, said Tim Greenhalgh.

The Media Jury will be presided over by Marco Rimini, Leader, Business Planning at Mindshare Worldwide. Joining Mindshare in 2007 as Worldwide Head of Communications Planning, he is now Leader of the Worldwide Business Planning group. Marco manages strategy, analytics, and insights teams working on Mindshare global clients including Nestle, HSBC, Rolex, Kimberley Clark and Ford. He is a firm advocate of the alliance between account and media planning and before Mindshare was Head of Strategy and Account Planning for JWT, CIA Medianetwork and EuroRSCG.

Commenting on the Jury Presidents, Philip Thomas, CEO of Cannes Lions, organisers of Eurobest remarked, “Eurobest is at the forefront of awarding creativity in Europe and sets a precedent for the industry. To do this it’s important to have the right people deliberating and debating over the thousands of entries that the Festival receives. In Tom, Tim and Marco we have three people who are global leaders in their fields and will preside over their juries helping them to award the finest and most deserving work.”

Eurobest entries are now open. For further details and information on how to enter, or register to attend, please visit http://www.eurobest.com/enter.

More About The Jury Presidents:

Interactive and Mobile Jury President
Tom Eslinger
Digital Creative Director
Saatchi & Saatchi Worldwide

Tom Eslinger works across Saatchi & Saatchi’s worldwide digital capability and is based in London. He has worked across the S&S network, with both a worldwide focus across network clients for integrated creative, strategy and operations, and an EMEA focus with respect to UK and European clients to develop integrated digital initiatives and programmes.

The North-Dakota-native has been a Creative Director for Saatchi & Saatchi since joining in Wellington, New Zealand in 1998 and has worked on Toyota, Lexus, Visa, Sony Ericsson, P&G, T-Mobile, Guinness, Telecom NZ, Heineken, Novartis and adidas. He was appointed in 2002 to the Worldwide Creative Board of Saatchi & Saatchi and leads the creative growth of Saatchi & Saatchi’s worldwide digital team, adding new teams and capabilities and forging worldwide partnerships with best-in-breed creative partners.

Tom is a multiple-Cannes-Lion winner for digital creative across Outdoor, Cyber, Media, Direct and Promo for web and mobile work, and has judged, on juries, and been awarded internationally. Tom fell in love with typography in college and has designed fonts for nearly 20 years, with work appearing in RayGun magazine, The End of Print and CSA Archive/Design. His fonts have spelled stuff in designs for Marvel Comics, Swatch, Sega, Toyota, Levi’s and Burton Snowboards.

Tom began creating mobile ideas at Saatchi & Saatchi New Zealand, launching projects for Rugby Super 12, the New Zealand All Blacks, Telecom, NZ Dairy Foods and the NZ Retirement Commission. More recently, Tom has worked across applications, augmented reality and games for Toyota, 3M, Burton Snowboards, Coca-Cola, T-Mobile and Visa, as well as Cannes Lions and D&AD winners ‘UN Voices’ and ‘Telecom Rubbish Films’.

In 2007, Tom was the President of the Cyber Lions Jury at the Cannes Lions. This was Tom’s third Cannes Lions jury appearance, serving on the 2002 Cyber Lions and 2006 Titanium and Integrated juries.

Tom lives in a converted 19th century church in London, collects comics (200K and counting), snowboards and recharges his batteries whenever possible at his humble, entirely solar-powered house on Great Barrier Island, New Zealand.

Design Jury President
Tim Greenhalgh
Chief Creative Officer
FITCH

Chief Creative Officer for FITCH, Tim steers the creative output of eleven multinational design studios, driving design standards and influencing the shape of brand and retail design worldwide.

Overseeing the groupʼs Global Creative Forum, he upholds the agencyʼs standards of quality the world over and chairs debates on what is happening in our industry, stimulating fresh thinking from a global vantage point.

Trained in furniture design, jewellery, ceramics and glass-blowing, Tim combines an appreciation for the artisan and craftsmanship with grand design and branding principles.

A forecaster of trends and marketing developments, Tim is widely published and has developed a number of influential insights and opinion pieces including trends ʻThe Donut Effectʼ, ʻNo Brow Consumersʼ, ʻGenerous Brandsʼ, the ʻSerious Business of Playʼ which featured at EuroShop as a future direction of brand behaviour and consumer experience and most recently ‘Understanding the New Customer Journey’. He believes designers have a responsibility to deliver experiences that enhance consumersʼ lives at every point of interaction, and that the art of ʻbrand storytellingʼ is key to engaging modern consumers.

Tim is himself an award-winning designer, having collected a number of ʻbest in classʼ ratings for international brands LEGO, HiQ, Carhartt, Oasis and Harrods.

Passionate about creative excellence, Tim is also a firm advocate of design as a business tool and has a keen interest in seeing Design respected as a valuable commercial entity for the ROI it delivers.

Media Jury President
Marco Rimini
Leader, Business Planning
Mindshare Worldwide

Marco graduated from Oxford University with a degree in Politics, Philosophy and Economics in 1985 and an MBA from Bocconi University Milan in 1995. He spent several years as an account planner before becoming head of account planning for Euro RSCG working on Peugeot.

He joined CIA Media Network as head of planning and became deputy managing director and member of the UK group board.

Prior to Mindshare he was as director of strategy and development at JWT and the strategic lead on the WPP HSBC assignment.

Marco joined Mindshare in 2007 as Worldwide Head of Communications Planning. He is now leader of the worldwide Business Planning group.

Marco was conveyor of the judges for the IPA effectiveness awards in 2001.

About the Eurobest Advertising Festival:
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival has been held in Stockholm, Amsterdam and Hamburg where there were close to 900 attendees. Lisbon, Portugal, will be the host city for Eurobest 2011. Organised by the same team behind the Cannes Lions International Festival of Creativity, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.

Key Dates:
Delegate registration: Now open
Entries: Now open
Entries deadline: Extended to 7 October
Festival dates: 28-30 November 2011, São Jorge Cinema, Lisbon, Portugal
Awards Show and After Party: 30 November 2011, São Luiz Theatre, Lisbon Portugal

Contact:
For further information, please contact:
Amanda Benfell, PR & Press Manager
Eurobest Advertising Festival, Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4034; E-mail: [email protected]; Website: www.eurobest.com