24 January 2016 – The 10th annual Dubai Lynx, taking place from 6-9 March 2016, will see the launch of Lynx Live, a new initiative which will bring live Festival content to the world through TV.AE.
TV.AE, a regional online content platform launching on 1 March, will broadcast one live seminar from each day of the Festival. The daily session will be determined via a people’s vote, which will invite the industry to vote on the seminars that they most want to see.
About the initiative, Emma Farmer, Festival Director, Dubai Lynx, said, “Nearly 2,000 delegates experience Dubai Lynx every year but we know that there are many more who would like to be there but can’t. Together with TV.AE, we want to support the industry by giving a bit of the Festival back. We have a wealth of outstanding regional and international speakers, all delivering valuable insights on creativity and the industry. We want everyone to benefit and get inspired.”
TV.AE will broadcast one session from the Inspiration Stage live each day. From 31 January, voters will have two weeks to decide which sessions they want to watch. Additionally, one session from each day of the Arabic Stage will be available to view post-Festival. The focus of this year’s programme, the Future of Creativity, will see the Inspiration Stage host 19 seminars full of thought-provoking concepts, game-changing work and global perspectives, while the new Arabic Stage throws a spotlight on fresh creative thinking emerging out of MENA.
Marwan Saab, General Manager, TV.AE commented, “We’re very excited about this partnership, one of the key reasons we’re launching TV.AE is to celebrate and support the incredible creative diversity and talent that exists in our region. The partnership with Dubai Lynx, the region’s premier creative festival, is a perfect match.”
The full content programme is available at www.dubailynx.com and provides details on the sessions from the Inspiration Stage that can be voted for. Voters will be able to cast their votes via the website from 31 January and the three winning sessions will be announced the week of 29 February 2016.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 10th Dubai Lynx will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com
About Lions Festivals
Lions Festivals is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Ascential.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.
Lions Festivals is powered by Ascential.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
