MINI fans across the Middle East will descend upon the UAE next month to participate in one of the hottest events of the year. Taking place from 27-28 October 2011, the small premium car with the big personality will host Drive Out Loud – the region’s biggest ever MINI festival.
MINI owners and fans from all over the region will embark on an exciting road trip from their home country to Abu Dhabi, arriving on Thursday 27th October. An exclusive evening gathering will be hosted at the Aloft Hotel at the Abu Dhabi National Exhibition Centre to welcome the regional MINI community. On Friday 28th October, a jam-packed programme of fun and excitement will kick off with the largest regional MINI convoy from Abu Dhabi to Dubai. The general public will then join in the fun at the Dubai Autodrome where they will be able to take part in a variety of exciting activities that will include track drives, stunt shows, driver trainings, parades, competitions, and historic and accessories exhibits. Of course, MINI wouldn’t be MINI without urban art installations, fashion and music to create the perfect festival atmosphere.
Sarah Klippert, MINI Manager in the Middle East said: “Whether you’re from Qatar, Kuwait, Bahrain, Oman, Saudi Arabia, Lebanon, or the UAE – jump in your MINI and connect with MINI fans from all over the region. DRIVE OUT LOUD will follow the format of the international MINI United and will include a multitude of racing-themed activities and festival fun. See and be seen, go-kart, have fun and party. You can ‘be’ MINI even if you’re not driving one!”
To ensure that all MINI enthusiasts across the region have the opportunity to join in the festivities, MINI importers across the GCC have launched an online competition to win tickets as well as MINI test drives and lots of cool goodies. To participate, GCC and Lebanon residents need to log onto facebook.com/MINI.MiddleEast. By answering several questions correctly and getting as many people to vote for them as possible until Friday 30th September, two lucky MINI fans from each GCC country will get to celebrate with the iconic brand in the UAE next month.
The event will also be used as a platform to launch the new MINI Coupe, the brand’s first-ever two seater MINI that will be the fifth model in the brand’s portfolio. With all the fun and go-kart handling that is expected from MINI, this sportiest new model allows new buyers the chance to enjoy the full MINI experience.
Notes and media contacts
About MINI:
For Since its launch in 1959, MINI enjoys worldwide popularity among all ages and groups. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Acquired by the BMW Group in 1994, the MINI product range includes the MINI Hatch, MINI Cabrio, MINI Clubman, MINI John Cooper Works and the MINI Countryman. The second half of 2011 will see MINI diversify, with the launch of the all-new MINI Coupé – the first two-seater MINI and sportiest model to join the portfolio.
For more information please contact:
Media website: www.press.bmwgroup.com
Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East
Telephone: +971 4 3132615 / +971 50 6597037
Or
Meabh O’Reilly, Senior Account Manager, DABO & CO
Tel: + 971509155735
