VAIO = Touch ~ Sony Launches VAIO Range for Windows 8

Dubai-UAE: 25 December, 2012 – The new VAIO line-up from Sony puts touch right at the heart of the personal computing experience with bright, responsive 10-point multi-touch screens dominating the latest VAIO collection. Alongside stylish notebooks, there’s an innovative slider hybrid model, the VAIO Duo 11 which showcasing the power of Windows 8. The new VAIO touch models have been built to make it easy to switch from a productive work day to pure entertainment.

VAIO™ Duo 11
Sony redefines the portable PC experience with the versatile VAIO™ Duo 11 which transforms almost instantly between a power-packed Ultrabook and a multi-media tablet with scratch-resistant glass. With Sony’s high build quality, VAIO™ Duo 11 features a durable Surf Slider® mechanism to switch smoothly between keyboard and tablet for a dual functioning computing experience. Slim and light, VAIO™ Duo 11 weighs approximately 1.3kg and features an 11.6-inch screen and is hand-built in Japan with quality craftsmanship that only Sony can deliver.

Pick up the VAIO™ Duo 11 in one hand and use in tablet mode to browse the web or enjoy music and videos while you’re travelling. In the office, slide out the keyboard and maximise your productivity with a fully-featured PC powered by the latest 3rd generation Intel® Core™ processors.

The VAIO™ Duo 11 puts touch and handwriting right at the heart of your Windows 8 computing experience. Write, sketch and interact with media and applications on the responsive, touch capable, super-bright, and Full High Definition OptiContrast™ Panel. A unique pressure-sensitive digital stylus gives the satisfying, expressive feel of handwriting directly on the touchscreen. Make notes, sketch diagrams or highlight key points on your PowerPoint presentation with accuracy and speed. Smart text recognition even lets you quickly convert handwritten notes to text for easy archiving and searches.

Despite its compact size, the VAIOTM Duo 11 is ready for business use with a full complement of ports and interfaces including Bluetooth® Smart Ready, USB 3.0, HDMI, Ethernet and VGA video ports. You won’t be slowed down when you are in a hurry with Quick Boot that gets you up and running in seconds. When you need a break, the VAIO™ Duo 11 powers down into a deep energy-saving sleep mode, keeping your documents safe. What’s more, with RapidWake + Eco, everything is ready for instant wake-up, just as you left off.

VAIO T Series 13
Touch and elegance meet beautifully in VAIO T Series 13 that features premium material like magnesium and aluminium. Now touch-enabled, this stylish Ultrabook teams a responsive 13.3-inch touchscreen with latest-generation Intel® Core™ processors and a speedy SSD storage. Work and entertain easily and intuitively: scroll effortlessly through web pages, navigate documents and explore your media collection – all enhanced by the supple touch experience of Windows 8. Be even more efficient with Rapid Wake + Eco: simply open the notebook lid and you’re up and running in seconds.

VAIO E Series 14P
Touch comes to the smart, easy-to-use VAIO E Series. Enjoy games, applications and your media collection on the 14-inch touchscreen: there’s no bezel around the full flush screen, enhancing its premium looks. With latest Intel processors, generous storage and smooth graphics, there’s all the power you need to breeze through the day. Signature styling features a soft-edged ‘wraparound’ design in silver, with distinctive purple accents and a diamond-cut VAIO logo on the aluminium display lid.
The VAIO range for Windows 8 is currently available at select official VAIO retail outlets across the UAE.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.