Such a big project needs a big start like legend Roger Federer, Gillette created and then shaved a giant image of Federer in a field in London. The 2,800 square meter environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.
Director: John Pereira
Production: The 10 Group
Execution: Street Advertising Services
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
