WPP’s Government & Public Sector Practice Launches Dedicated Client Team for EU Institutions
February 12, 2015 – WPP’s global Government & Public Sector Practice has today launched a team to drive excellence in communications and research for European Union institutional clients. The team will give EU clients access to the best of WPP agencies’ talent and thinking on citizen engagement, policy communications and behaviour change.
The team is made up of agencies across WPP with years of experience working with the EU institutions. It includes agencies specialized in analysis and insights, advertising, media relations and stakeholder engagement, public affairs, media monitoring, media planning and buying, social media and digital.
The EU team is led by Laure Van Hauwaert, formerly Institutional Communications Director at Ogilvy Brussels.
Van Hauwaert explained: “There has never been more need for better communication with citizens and stakeholders. Like businesses and brands, the public sector is faced with major communication challenges. To regain trust, institutions should promote transparency and show that they are listening and responding to the needs of European citizens.”
Dr Michelle Harrison, CEO of WPP’s Government & Public Sector Practice, said:
“Policies only deliver results for citizens with effective communication. This new team – under Laure’s proven leadership – will give the European Union’s policymakers and communicators access to the best in the business in an integrated team. It is part of our continued commitment to drive excellence in public sector communications worldwide.”
About the Government & Public Sector Practice
WPP’s Government & Public Sector Practice helps governments to achieve their public missions by communicating effectively. The Practice brings together WPP agencies’ best thinking and expertise for policymakers and communicators in national, local and multilateral government, public institutions and international organisations.
www.wpp.com/govtpractice
