Xperia™ PLAY – World's First PlayStation-Certified Smartphone

Dubai-UAE: 14 April, 2011 - XperiaTM PLAY, Sony Ericsson’s latest phone in its XperiaTM range of Android-based smartphones and the first PlayStation-certified device, is a true game-changer.

With functionalities that even the most serious power users would be delighted to toy with, XperiaTM PLAY offers an immersive gaming experience that is unparalleled by any other device in its category in the Middle East.

In portrait mode, the Android smartphone offers all the benefits that users in the Middle East have come to expect from Sony Ericsson’s existing range of XperiaTM smartphones. The five-megapixel autofocus camera with its brilliant four-inch 480×854 FWVGA multi-touch screen suitable for recording video or video chat offers the most convenient social networking features for the best-in-class entertainment experience.

In addition, the 400MB memory can be easily expanded with an additional microSD memory card up to 32GB for higher data storage capacity.

Run on Gingerbread 2.3, the latest version of Google’s AndroidTM platform, XperiaTM PLAY has access to PlayStation® game content provided through the PlayStation® Suite initiative, currently under development by Sony Computer Entertainment. This is due for launch later this year.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide-out game pad reveals a digital D-pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons – circle, cross, square and triangle.

Qualcomm’s optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor delivers silk-smooth 60fps play-back for 3D mobile gaming and web browsing with minimal power consumption. This enables XperiaTM PLAY users to enjoy long hours of battery life and game time.

In addition, the superior and multi-player gaming capabilities of XperiaTM PLAY deliver a whole new experience. Partnering with key publishers in the gaming industry Sony Ericsson delivers a rich, vibrant ecosystem at launch and post launch with many leading new titles.

Leading franchises coming to Xperia PLAY includes EA’s ‘Need For Speed’, ‘Sims 3’ and a world-first multiplayer version of ‘FIFA 10’ for mobile. GLU Mobile / Activision will be bringing ‘Guitar Hero’ while Gameloft’s titles include Star Battalion.

A pre-loaded application enables users to easily discover and download titles that have been optimised for game play on Xperia PLAY, access recently played games and see information about the games they have downloaded.

Sony Ericsson Xperia™ PLAY is now available in the UAE market with six preloaded games: FIFA 10, The Sims and Tetris from EA, Star Battalion from Gameloft and Bruce Lee from Digital Legends. The broad range of game genres varying between sports, social, arcades, action and fighting cater to the different wants of the enthusiastic gamer.

For further information, images and videos visit www.sonyericsson.com/mwcnews

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About Sony EricssonSony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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Xperia™ PLAY at a glance:

Legal

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

PlayStation® is a registered trademark of Sony Computer Entertainment Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A