Discover the story behind the shoe

To raise awareness about people’s cruelty against animales, People For The Ethical Treatment Of Animals placed these outdoor ads that feature shoes and belts along with barcodes, asking people to download an app and scan these barcodes to get more details, but instad they would play a video showing how the animal was slaughtered to produce this item.

Advertising Agency: Mccann Worldgroup Singapore, Singapore
Chief Creative Officer: Farrokh Madon
Executive Creative Director / Account Manager / Account Supervisor: Farrokh Madon
Creative Director / Art Director / Typographer: Chow Kok Keong
Copywriter: Vidhi Shah
Advertiser’s Supervisors: Jason Baker, Ashley Fruno
Producer: Charmaine Wong
Illustrator: Jimmy Leow
Photographer: Koh Kin Yee / Teo Studio
Post Production: Gaia Films / Yellow Box
Audio House: www.bigbangfuzz.com
Published: 2011