Volkswagen Augmented Reality Experience

That’s a really cool augmented reality project, it good to see this technology maturing and becoming a marketing tool, so instead of just showing a pretty car when placing the ad in front of the camera, people can actually play the game using the ad, the ad was created for the Volkswagen Scirocco Cup.

Advertising Agency: Ogilvy, Beijing, China
Execuive Creative Director: Doug Schiff
Creative Director: Gina Sim
Art Director: Robin Hu
Copywriter: Sam Sun
Account Team: Wendy Zhang, Michael Meng, Echo Kong, Tracy Chen