Nader Kobeissi From Ipsos Joins On Device Research to Launch its MENA Operations
Opening of Dubai Office Shows the Potential of Mobile Research in the Region
Dubai, 19 June, 2014 – Mobile sample specialist and survey technology provider On Device Research has hired former Regional Director of Ipsos Nader Kobeissi as the Managing Director for its Dubai office, in charge of the MENA region.
On Device Research specialises in growth market research via mobile devices. Over 17 million people in 63 countries have taken one of its surveys on their mobile or tablet.
“We’ve been doing mobile fieldwork in MENA countries for number of years now and the addition of Nader to the team and opening of the Dubai office will help us better understand local research needs and accelerate our growth in the region,” said Alistair Hill, CEO and co-founder of On Device Research.
Prior to joining On Device Research, Kobeissi established Ipsos’ Interactive Services which manages all online interests in MENA. Before Ipsos he held senior position in Research Now and helped Toluna to grow from a team of 11 people in Paris to a global powerhouse of over 1000 employees.
“For most people in the region mobile is the main way to go online and helping brands to connect with consumers in their preferred channel is incredibly exciting,” said Nader Kobeissi. “Reaching them on-the-go, capturing fresh emotions, and collecting responses much faster will ultimately help brands make better business decisions.”
Kobeissi’s core responsibilities are to develop On Device Research’s business opportunities and client base in the Middle East, as well as strengthening its local mobile panel and sampling offering.
About On Device Research
On Device Research is a global mobile sample and technology provider. Headquartered in London, UK, the company pioneered the use of the mobile internet to gain access to consumer opinions at any time or location. Mobile research brings fresh, instant responses that accurately capture consumer’s feelings, thoughts and opinions, in a quick and cost effective way. Working with the world’s largest market research, fast moving consumer goods companies, handset manufacturers and media agencies, the company has conducted over 17 million surveys in 63 countries.
More information at ondeviceresearch.com
