Adstream appoints twofour54 intajas exclusive provider of services in the Middle East
Agreement set to revolutionise the way advertising contentis managed and distributed across the region
Abu Dhabi, UAE and London, UK – 02 October 2011: twofour54 intaj, the media technologies arm of twofour54, hastoday announced that it has signed a joint venture deal with the world’s leading advertising technology specialist, Adstream.
The joint venturemeans thattwofour54 intaj will now become the exclusive provider of Adstream services in the Middle East, making it the one-stop-shop for advertisers, agencies, production agents, publishers and broadcastersthat want to take advantage ofAdstream’s leading digital solutions and services.
By eliminating the need for video tapes, couriers, physical storage and guaranteeing fast and direct delivery, Adstream’s digital workflow platform is helping to revolutionise the way the advertising and media industries share and distributeadvertising and mediacontent.
The joint-venture with twofour54 in the Middle East is part of Adstream’srobust expansion strategy that has seen extended operations in South Africa and Asia and a growing global presence and cross-media solutions across Europe, US and Latin America in recent months.Adstream’s capabilities are an evolution in broadcast, print and online storage, validation and distribution that provides cost and time efficiencies, greater speed-to-market – with a carbon-friendly workflow.
Wayne Borg, Deputy CEO and Chief Operating Officerat twofour54 commented on the deal by saying:“Adstream’stechnology, which allows users to digitally manage advertising assets across TV, Radio, Print and Online media, is helping to redefine the global advertising industry. Signingthis exclusive partnership is yet anotherexample of twofour54 actively respondingto market demands for services and expertise that meet international standards.”
Gerard Barron, Adstream’s co-founder and CEO said: “We are very excited to have twofour54 as our partner to bring Adstream’s portfolio to the Middle East. Their industry-leading positionand a track record of innovation and excellence makes them the ideal partner to transform the region to a new level in advertising management.We can see immediate benefits to our regional and global clients and are looking forward to explore the opportunities ahead.”
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| Ahmad IssaHill & Knowlton
050 325 2670 (UAE)
|
Christie CasaleGlobal Head of Marketing, Adstream
+44(0) 207 539 8400 (London) |
About Adstream
Adstream is the world’s leading provider of collaborative advertising technology solutions that connect brands, agencies, production companies and media owners by streamlining business process throughout the advertising cycle from briefing to delivery, enabling higher efficiency, transparency and profitability. Clients include advertisers such as Procter & Gamble, Nokia, Electrolux, Colgate-Palmolive, Inbev; agencies such as Omnicom, Leo Burnett, JWT, Y&R; media owners such as Sky, MTV, RTL, TF1, RAI, AXN, Fox as well as News Corp, Axel Springer, DailyMail, Lagardere and others. Founded in 2001, Adstream has 27 international offices and its team serves more than 5,000 clients in 90 countries, worldwide. For more information please visit www.adstream.com.
About twofour54
twofour54 is an Abu Dhabi government initiative and an integral part of its 2030 plan, which seeks to diversify the Emirate’s economy and establish the Emirate as the cultural capital of the Middle East.
twofour54’s vision is to establish a sustainable Arabic media and entertainment content creation industry in Abu Dhabi; a regional centre of excellence which is internationally renowned. The aim is to stimulate creative and professional partnerships in the television, radio, film, publishing, online, mobile, music, gaming and animation industries.
The company provides a collaborative and supportive ecosystem that will allow the establishment of a world-class media industry for the Middle East and North Africa (MENA) region. The focus is on developing Arabic media and entertainment content by Arabs and for the Arab audience.
twofour54 delivers its advanced cohesive infrastructure through three key pillars: twofour54 tadreeb (the training academy), twofour54 ibtikar (innovation and support) and twofour54 intaj (state-of-the-art production facilities) supported by business enabler twofour54 tawasol (one-stop-shop).
twofour54 has already attracted several of the region and world’s largest and most influential content creation companies, including CNN, BBC, Rotana Studios, Financial Times, Abu Dhabi Media, imagenation, C Sky Pictures, Thomson Reuters Foundation, Flash, PyraMedia, Getmo Arabia and Experience Media Studios.
Each of these partners has recognised the vast opportunity that the Arab world represents for growth and has committed significant investment and resources to business initiatives that will be led out of twofour54.
The name twofour54 is taken from Abu Dhabi’s geographical coordinates, which are latitude 24 north, longitude 54 east. This name was chosen to symbolise Abu Dhabi’s strategic position within the Middle East, which makes it the ideal location for the centre of excellence for content creation in the Arab region.
